Unbounce is the gold standard for conversion-focused landing pages. Smart Traffic uses AI to route visitors to the page variant most likely to convert them, improving performance automatically. The platform offers excellent A/B testing, sticky bars, popups, and integrations with major marketing tools. The only downside is the premium pricing.
Starting price$99/mo
Strengths
Smart Traffic AI optimization
Excellent A/B testing
Popups and sticky bars included
Great conversion analytics
Limitations
Higher price point
Steeper learning curve
Who it's for: Ideal for marketers serious about conversion optimization who need AI-powered testing and optimization.
Leadpages offers the best value for SMB marketers needing quality landing pages without enterprise pricing. The drag-and-drop builder is intuitive, templates are conversion-focused, and the platform includes lead magnets, popups, and alert bars. A/B testing is available on all plans, making it accessible for optimization.
Starting price$49/mo
Strengths
Best value for quality
Intuitive builder
Lead magnets and popups included
A/B testing on all plans
Limitations
Less advanced than Unbounce
Fewer integrations
Who it's for: Best for small businesses and marketers who want quality landing pages with A/B testing at an affordable price.
Instapage is built for enterprise PPC teams with features like AdMap for aligning landing pages to ad groups, personalization for audience-specific content, and collaboration tools for agency workflows. The platform excels at scale with global blocks for updating multiple pages simultaneously.
Starting price$199/mo
Strengths
AdMap for ad-to-page alignment
Dynamic personalization
Team collaboration features
Global blocks for scale
Limitations
Enterprise pricing
Can be overkill for simple needs
Who it's for: Perfect for enterprise PPC teams and agencies managing many landing pages with personalization needs.
Webflow gives you the design flexibility of custom development without code. While not landing-page-specific, its visual builder creates pixel-perfect pages with full control over animations, interactions, and responsive behavior. The CMS allows managing landing pages at scale. Best for teams with design resources.
Starting price$29/mo
Strengths
Ultimate design flexibility
Professional animations
CMS for page management
Clean, fast code output
Limitations
Steeper learning curve
No built-in A/B testing
Who it's for: Ideal for teams with design resources who need complete control over landing page design and interactions.
Carrd is remarkably simple and affordable for single-page sites. At $19/year for Pro, it's hard to beat for quick landing pages, link-in-bio pages, or simple lead capture. The builder is intuitive, pages load fast, and integrations cover basic needs. Limited for complex pages but perfect for simplicity.
Starting price$19/year
Strengths
Incredibly affordable
Simple and fast
Clean, fast pages
Great for one-pagers
Limitations
Single pages only
No A/B testing
Who it's for: Perfect for creators, side projects, or anyone needing simple one-page sites without complexity.
ClickFunnels is more than a landing page builder - it's a complete funnel platform with checkout, membership sites, and email automation. If you're building sales funnels with multiple steps and payment processing, ClickFunnels bundles everything together. The landing page builder is secondary to the funnel focus.
Starting price$147/mo
Strengths
Complete funnel platform
Built-in checkout/payments
Membership site features
All-in-one solution
Limitations
Expensive for just landing pages
Overwhelming for simple needs
Who it's for: Best for info products, courses, or sales funnels needing checkout and multi-step sequences.
Landingi offers agency-friendly features like white-labeling, sub-accounts, and a large template library at competitive pricing. The builder is solid with A/B testing and integrations. Popular with agencies managing landing pages for multiple clients who need efficient workflows.
Starting price$29/mo
Strengths
Agency-friendly features
White-label options
Large template library
Affordable pricing
Limitations
Less polished than leaders
Fewer advanced features
Who it's for: Great for agencies needing white-label landing page solutions for multiple clients.
Our team built landing pages with each platform and measured conversion performance. Here's what we evaluated:
Conversion Features (25%) — A/B testing, smart traffic, and optimization tools.
Ease of Use (25%) — Builder interface, learning curve, and speed.
Template Quality (20%) — Design quality and conversion-focused templates.
Integrations (15%) — CRM, email, and marketing tool connections.
Value for Money (15%) — Pricing relative to features and limits.
How to Choose
Choose Unbounce if you need Best conversion optimization.
Choose Leadpages if you need SMB value.
Choose Instapage if you need Enterprise PPC.
Choose Webflow if you need Design flexibility.
Choose Carrd if you need Simple and cheap.
Common Questions
For PPC and conversion-focused campaigns, yes. Landing page builders offer A/B testing, fast loading, and conversion optimization features that regular website builders lack.
Leadpages offers the best balance of ease and features for beginners. Carrd is even simpler for basic pages.
Start with two variants and test one element at a time. Unbounce's Smart Traffic can automatically optimize between multiple variants.
Yes, Webflow creates beautiful landing pages with more design control than traditional builders, but lacks built-in A/B testing.
