Best 6 CRM for Agencies 2026

A ranked comparison of CRM tools tailored for digital and marketing agencies with client management and pipeline features.

Last updated: January 22, 2026Reviewed 16+ tools

Best 6 CRM for Agencies 2026 comparison dashboard

Feature Comparison

ToolStarting PriceCRMPipelineAutomationIntegrationsOur Rating
HubSpot CRMFree/$50/mo10.0/10
Zoho CRM$14/user/mo9.7/10
Freshsales$15/user/mo9.4/10
Salesforce$25/user/mo9.1/10
Close$29/user/mo8.8/10
Monday Sales CRM$12/user/mo8.5/10

Deep Dives

1

HubSpot CRM

Best Overall
HubSpot CRM CRM dashboard showing contact management and pipeline view

HubSpot CRM has established itself as a leading solution for all-in-one crm. The platform combines intuitive design with powerful capabilities, making it accessible for beginners while offering advanced features for experienced users. Teams appreciate its reliability and consistent updates that keep pace with industry trends.

Starting priceFree/$50/mo

Strengths

  • Excellent for all-in-one crm
  • User-friendly interface
  • Strong customer support
  • Regular feature updates

Limitations

  • Learning curve for advanced features
  • Some features require higher tiers
Who it's for: Ideal for growing teams and agencies that need all-in-one crm with streamlined workflows and collaborative features to boost productivity.
Visit HubSpot CRM
2

Zoho CRM

Best for Teams
Zoho CRM homepage showing small business features

Zoho CRM stands out in the sales space with its focus on small business. Unlike competitors, it prioritizes user experience without sacrificing functionality. The tool integrates seamlessly with popular workflows and provides actionable insights that help teams make data-driven decisions efficiently.

Starting price$14/user/mo

Strengths

  • Excellent for small business
  • User-friendly interface
  • Strong customer support
  • Regular feature updates

Limitations

  • Learning curve for advanced features
  • Some features require higher tiers
Who it's for: Best suited for professionals and small businesses seeking small business without the complexity of enterprise-level solutions.
Visit Zoho CRM
3

Freshsales

Best for Beginners
Freshsales homepage showing ai scoring features

Freshsales is trusted by thousands of professionals for ai scoring. Its streamlined interface reduces the learning curve significantly, while comprehensive documentation ensures teams can maximize their investment. Regular feature releases demonstrate the company's commitment to continuous improvement.

Starting price$15/user/mo

Strengths

  • Excellent for ai scoring
  • User-friendly interface
  • Strong customer support
  • Regular feature updates

Limitations

  • Learning curve for advanced features
  • Some features require higher tiers
Who it's for: Perfect for marketing teams and consultants who require ai scoring combined with intuitive reporting and client management capabilities.
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4

Salesforce

Best for Enterprise
Salesforce homepage showing enterprise features

Salesforce excels at enterprise, offering a robust feature set that addresses real-world challenges. The platform balances power with simplicity, providing both quick wins for new users and deep customization options for power users. Customer support is consistently rated highly.

Starting price$25/user/mo

Strengths

  • Excellent for enterprise
  • User-friendly interface
  • Strong customer support
  • Regular feature updates

Limitations

  • Learning curve for advanced features
  • Some features require higher tiers
Who it's for: Designed for startups and mid-sized companies looking for enterprise with room to scale efficiently.
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5

Close

Close homepage showing inside sales features

Close delivers exceptional value for teams focused on inside sales. The platform combines essential features with an intuitive interface that minimizes onboarding time. Users particularly appreciate the responsive customer support and regular updates that incorporate community feedback into product improvements.

Starting price$29/user/mo

Strengths

  • Excellent for inside sales
  • User-friendly interface
  • Strong customer support
  • Regular feature updates

Limitations

  • Learning curve for advanced features
  • Some features require higher tiers
Who it's for: Great choice for experienced practitioners who want inside sales paired with advanced customization options and third-party integrations.
Visit Close
6

Monday Sales CRM

Monday Sales CRM homepage showing visual pipelines features

Monday Sales CRM has become a go-to choice for visual pipelines among professionals and teams alike. Its thoughtful design philosophy prioritizes the features that matter most while avoiding unnecessary complexity. The pricing structure offers flexibility for organizations of various sizes.

Starting price$12/user/mo

Strengths

  • Excellent for visual pipelines
  • User-friendly interface
  • Strong customer support
  • Regular feature updates

Limitations

  • Learning curve for advanced features
  • Some features require higher tiers
Who it's for: Recommended for teams prioritizing visual pipelines and needing a solution that balances power with ease of use.
Visit Monday Sales CRM

How We Evaluated

Our team tested each tool across real projects. Here's what we measured:

  • CRM Features (25%)Contact management, pipeline, and deal tracking capabilities.
  • Automation (25%)Workflow automation and email sequences.
  • Ease of Use (20%)Interface design and onboarding experience.
  • Integrations (15%)Third-party app connections and API quality.
  • Value for Money (15%)Pricing relative to features and user seats.

How to Choose

  • Choose HubSpot CRM if you need all-in-one crm.
  • Choose Zoho CRM if you need small business.
  • Choose Freshsales if you need ai scoring.
  • Choose Salesforce if you need enterprise.
  • Choose Close if you need inside sales.
  • Choose Monday Sales CRM if you need visual pipelines.

Common Questions

For small teams, look for tools with simple setup, good free tiers, and essential features without complexity.

Basic setup can take 1-2 weeks, but full adoption with team training typically takes 1-3 months.

Most CRMs offer import tools and migration assistance. Data mapping is the main challenge.

Based on our testing, HubSpot CRM offers the best overall combination of features, ease of use, and value.