6 Best Chatbot Tools for Marketing and Lead Capture in 2026
Website visitors expect instant responses. Chatbots capture leads 24/7, qualify prospects, and book meetings while you sleep. We tested 12 marketing chatbot platforms to find which ones actually convert visitors into leads without annoying them.
Drift pioneered conversational marketing and remains the leader for B2B. Their AI handles complex qualification questions and routes to the right rep. Deep ABM features show different experiences to target accounts. The platform focuses on revenue acceleration, not just chat.
Starting priceCustom
Strengths
AI handles complex conversations
ABM and target account features
Revenue acceleration focus
Meeting booking built-in
Enterprise-grade security
Sales integration
Limitations
Enterprise pricing
Complex for small teams
Requires strategy
Who it's for: Best for B2B companies with dedicated marketing teams and ABM strategies.
Intercom combines marketing, sales, and support in one beautiful messenger. The bot builder creates sophisticated flows. Product tours help with activation. It's the premium choice for product-led growth companies.
Starting price$74/mo
Strengths
Beautiful messenger design
Marketing + sales + support
Product tours
Mobile SDK
Powerful automation
Excellent docs
Limitations
Expensive at scale
Complex pricing
Can be overwhelming
Who it's for: Ideal for SaaS companies wanting unified customer communication.
HubSpot's chatbot is free with their CRM and provides basic but effective lead capture. Build bots visually without code. Leads flow directly into HubSpot contacts. Perfect if you're already in the HubSpot ecosystem.
Starting priceFree
Strengths
Free with CRM
Native integration
Visual bot builder
Meeting booking
No code needed
Good for basics
Limitations
Basic AI only
Limited customization
HubSpot ecosystem only
Who it's for: Perfect for HubSpot users wanting simple chatbot functionality.
Tidio combines live chat and chatbots at an affordable price point. Great for e-commerce with cart recovery and product recommendations. The visual builder is beginner-friendly. AI assists with common questions.
Starting priceFree/$29
Strengths
Very affordable
E-commerce focused
Easy setup
Multi-channel
AI assistant
Visual builder
Limitations
Less sophisticated AI
Limited enterprise features
Basic reporting
Who it's for: Great for e-commerce and small businesses starting with chatbots.
Qualified is built specifically for Salesforce users. It reads your Salesforce data to personalize conversations and qualify leads based on your criteria. Pipeline generation is the focus. Best for enterprise B2B with complex sales.
Starting priceCustom
Strengths
Native Salesforce integration
Uses your Salesforce data
Advanced qualification
Pipeline focused
Enterprise features
AI conversations
Limitations
Salesforce required
Enterprise pricing
Complex setup
Who it's for: Essential for enterprise Salesforce teams focused on pipeline.
Crisp provides all-in-one messaging at a fraction of competitors' cost. Chat, email, Messenger, and more in one inbox. Unique features like co-browsing and video calls. Great value for growing companies.
Starting priceFree/$25
Strengths
Multi-channel inbox
Very affordable
Co-browsing included
Video calls
Knowledge base
Good free tier
Limitations
AI less advanced
Smaller ecosystem
Less enterprise focus
Who it's for: Excellent value for companies wanting multi-channel messaging.
