11 Best Email Marketing Tools for E-commerce Stores in 2026
Email platforms with abandoned cart flows, product recommendations, and Shopify integrations. We tested 22+ tools to find the best for driving revenue through email automation.
Klaviyo dominates e-commerce email with its native Shopify integration and pre-built flows. Setup takes minutes, and abandoned cart, welcome series, and post-purchase flows start generating revenue immediately. Predictive analytics identify your best customers.
Starting priceFree/$20/mo
Strengths
Best Shopify integration
Pre-built e-commerce flows
Revenue attribution per email
Predictive customer analytics
SMS and email unified
Limitations
Pricing scales quickly with contacts
Learning curve for advanced segmentation
Some features require higher tiers
Who it's for: Best for Shopify stores from $1M to $50M+ in revenue. Ideal when you want proven flows and revenue tracking without custom development.
Omnisend unifies email, SMS, and push notifications for e-commerce. Pre-built automation workflows cover the entire customer journey, and the visual builder makes customization straightforward. Competitive pricing makes it accessible.
Starting priceFree/$16/mo
Strengths
Email, SMS, and push in one
Pre-built e-commerce workflows
Competitive pricing
Good Shopify integration
Strong free tier
Limitations
Less advanced segmentation
Fewer integrations than Klaviyo
SMS pricing varies by country
Who it's for: Perfect for growing e-commerce brands that want multi-channel without complexity. Best for stores ready to add SMS alongside email.
Drip offers the most sophisticated e-commerce automation builder. Revenue attribution shows exactly which emails drive sales, and the visual workflow editor supports complex conditional logic. Built for marketers who want control.
Starting price$39/mo
Strengths
Most powerful automation builder
Deep revenue attribution
Advanced segmentation
WooCommerce and Shopify support
Behavior-based triggers
Limitations
No native SMS
Higher starting price
More complex setup
Who it's for: Ideal for experienced marketers who want maximum automation control. Best when you need sophisticated workflows beyond pre-built templates.
Mailchimp offers the easiest path to e-commerce email marketing. The Shopify integration works well for basics, and customer journey templates get you started quickly. Limited e-commerce depth but plenty for smaller stores.
Starting priceFree/$13/mo
Strengths
Easiest to get started
Good free tier
Customer journey templates
Wide name recognition
Product recommendations available
Limitations
Less e-commerce focused than specialists
Limited automation depth
Pricing adds up at scale
Who it's for: Best for new e-commerce stores and beginners. Ideal as a starting point before upgrading to specialized tools.
Retention.com specializes in recovering anonymous visitors through identity resolution. It identifies visitors who abandoned without signing up and enables email outreach. High ROI for stores with significant anonymous traffic.
Starting priceCustom
Strengths
Recovers anonymous visitors
Highest cart recovery rates
Integrates with existing ESP
Clear ROI tracking
Compliant identity resolution
Limitations
Custom pricing only
Works alongside other tools
Requires traffic volume to work
Who it's for: Ideal for high-traffic stores losing revenue to anonymous abandonment. Best used alongside Klaviyo or another ESP.
Sendlane targets high-volume e-commerce stores with deep data integrations and fast sending. The platform handles scale well and offers advanced segmentation based on purchase behavior, lifetime value, and engagement.
Starting price$99/mo
Strengths
Built for e-commerce scale
Fast sending at volume
Deep data segmentation
SMS included
Dedicated IP available
Limitations
Higher starting price
Less known than competitors
Fewer template options
Who it's for: Best for established stores with large lists and high volume. Ideal when you need scale and performance optimization.
Seguno lives entirely inside Shopify admin, eliminating the need for a separate dashboard. Setup takes minutes, and automations like welcome series and abandoned cart work immediately. Perfect for merchants who want simplicity.
Starting priceFree/$35/mo
Strengths
Built into Shopify admin
No external dashboard
Quick setup
Native Shopify data
Good free tier
Limitations
Shopify only
Less advanced automation
Fewer integrations
Who it's for: Perfect for Shopify merchants who want email marketing without leaving their admin. Best for simplicity-focused stores.
Postscript is the leading SMS marketing platform for Shopify stores. Two-way conversational SMS lets customers reply, and deep Shopify integration enables behavior-triggered messages. Compliance tools keep you legal.
Starting price$25/mo
Strengths
Best SMS for Shopify
Two-way conversations
Compliance built-in
Deep Shopify integration
Subscriber growth tools
Limitations
SMS only, no email
US/Canada focused
Works alongside other tools
Who it's for: Ideal for Shopify stores ready to add SMS marketing. Best used alongside Klaviyo or another email platform.
Attentive provides enterprise-grade SMS and email marketing with AI personalization. Used by major brands, it offers sophisticated segmentation, A/B testing, and compliance at scale. Premium pricing reflects premium capabilities.
Starting priceCustom
Strengths
Enterprise-grade platform
AI personalization
SMS + email unified
Advanced segmentation
Top-tier compliance
Limitations
Enterprise pricing
Complex setup
Overkill for small stores
Who it's for: Best for larger e-commerce brands with significant SMS budgets. Ideal when enterprise features and support matter.
Recart combines Facebook Messenger and SMS marketing for e-commerce. Messenger offers high open rates, and the cart recovery flows work across channels. Good for brands with engaged Facebook audiences.
Starting price$29/mo
Strengths
Messenger + SMS combined
High open rates
Cart recovery flows
Shopify integration
Conversational commerce
Limitations
No email included
Messenger reach declining
Additional tool needed
Who it's for: Good for brands with strong Facebook presence. Best as an addition to email for multi-channel recovery.
We ran real e-commerce campaigns and measured revenue impact:
E-commerce Features (30%) — Abandoned cart, product recommendations, and order-based triggers.
Platform Integration (25%) — Shopify, WooCommerce, and BigCommerce data sync depth.
Revenue Attribution (20%) — Tracking revenue per email, flow, and campaign.
Ease of Use (15%) — Flow builder quality and time to first campaign.
Value for Money (10%) — Features and sending volume relative to price.
How to Choose
Choose Klaviyo if you need Shopify store.
Choose Omnisend if you need Email + SMS + Push.
Choose Drip if you need Advanced automation.
Choose Mailchimp if you need Just getting started.
Choose Privy if you need List building focus.
Choose Retention.com if you need Recover anonymous visitors.
Choose Sendlane if you need High volume scaling.
Common Questions
Abandoned cart recovery typically generates the most revenue. Welcome series comes second for list building. Post-purchase flows drive repeat purchases and reviews.
Healthy e-commerce stores generate 20-30% of revenue from email. Top performers reach 40%+. If you are below 15%, your email program needs attention.
Klaviyo has deeper analytics and segmentation for serious optimization. Omnisend is more affordable with multi-channel included. Choose Klaviyo for data, Omnisend for simplicity.
SMS is increasingly important for flash sales, shipping updates, and cart recovery. Open rates are 90%+. Start with email, add SMS when you have the budget.
