5 Best Marketing Attribution Tools for Multi-Touch in 2026
We tested 8+ attribution platforms to find the best for understanding your marketing mix. These tools go beyond last-click to show which channels actually drive conversions across the entire customer journey.
Triple Whale is the attribution leader for e-commerce. Server-side pixel survives ad blockers and iOS privacy. The dashboard shows true ROAS across all channels. Shopify integration is seamless. Essential for any serious e-commerce brand running paid ads.
Starting price$129/mo
Strengths
Best for Shopify
Server-side tracking
True ROAS
Creative insights
Real-time
Limitations
E-commerce focused
Learning curve
Pricing scales
Complex setup
Who it's for: Best for e-commerce brands wanting accurate attribution.
Northbeam uses machine learning for attribution that improves over time. Creative-level attribution shows exactly which ad variations drive sales. Built for DTC brands spending heavily on paid acquisition. The insights are actionable for media buyers.
Starting price$500/mo
Strengths
ML attribution
Creative insights
DTC focus
Accurate
Good support
Limitations
Expensive
Complex
DTC only
Minimum spend
Who it's for: Best for DTC brands with significant ad spend.
HubSpot Attribution is built into HubSpot Marketing Hub. Connects marketing touches to CRM deals and revenue. Multiple attribution models show different perspectives. No additional cost for HubSpot users. The natural choice for B2B on HubSpot.
Starting priceIncluded
Strengths
CRM integration
Revenue connected
Multiple models
Included
B2B focused
Limitations
HubSpot only
Less sophisticated
Limited customization
Basic ML
Who it's for: Best for B2B companies already on HubSpot.
Ruler Analytics specializes in lead generation attribution. Call tracking shows which marketing drives phone leads. Form submission tracking connects to revenue. Great for businesses where leads come through calls and forms, not just e-commerce.
Starting price$199/mo
Strengths
Call tracking
Form attribution
Lead gen focus
Revenue connection
Agency-friendly
Limitations
Less e-commerce
UK-based
Simpler models
Limited integrations
Who it's for: Best for lead generation businesses with phone and form conversions.
Rockerbox unifies attribution across digital, TV, direct mail, and more. Great for brands with diverse marketing mixes beyond just Facebook and Google. Media mix modeling complements multi-touch attribution. For sophisticated marketers wanting complete visibility.
Starting priceCustom
Strengths
Unified view
TV attribution
Media mix
Cross-channel
Sophisticated
Limitations
Enterprise pricing
Complex
Longer implementation
Minimum spend
Who it's for: Best for brands with complex media mixes including offline.
We assessed each platform on attribution accuracy, ease of implementation, and actionable insights.
Attribution Accuracy (35%) — How accurately the tool attributes conversions across touchpoints.
Privacy Compliance (25%) — Server-side tracking and iOS 14+ compatibility.
Integration Depth (20%) — Connections to ad platforms, CRMs, and analytics tools.
Ease of Use (10%) — Dashboard clarity and actionable recommendations.
Pricing (10%) — Value for the attribution capabilities provided.
How to Choose
Choose Triple Whale if you need Shopify e-commerce.
Choose Northbeam if you need DTC with big ad spend.
Choose HubSpot Attribution if you need B2B on HubSpot.
Choose Ruler Analytics if you need lead gen business.
Choose Rockerbox if you need complex media mix.
Common Questions
Multi-touch attribution credits multiple marketing touchpoints for a conversion, not just the last click. It shows how channels work together across the customer journey. This helps you understand true channel value and optimize budget allocation.
Modern attribution tools use server-side tracking instead of cookies. They match conversions using first-party data like email addresses. Some use modeled conversions to fill gaps. Look for server-side pixel and first-party data matching.
When you spend $10K+ monthly on ads and need accurate ROAS. When you run multi-channel campaigns and need to understand channel interaction. When iOS changes made platform-reported data unreliable. GA4 works for basic needs but misses much.
