10 Best Retargeting Platforms for Remarketing Campaigns in 2026
Native retargeting in Google and Meta ads only scratches the surface. Dedicated retargeting platforms offer cross-channel reach, advanced segmentation, dynamic creative optimization, and unified reporting. We tested 16+ platforms to find the best for bringing back abandoners and nurturing prospects.
AdRoll is the most complete retargeting platform for mid-market companies. It combines display retargeting, social media retargeting (Facebook, Instagram, Pinterest, TikTok), and email retargeting in one platform. BidIQ, their AI engine, automatically optimizes bids across channels. Dynamic ads pull from your product catalog to show personalized products. The Growth Marketing Platform tier adds full marketing automation.
Starting price$36/mo
Strengths
True cross-channel retargeting in one platform
Email retargeting alongside display and social
AI-powered bid optimization (BidIQ)
Dynamic product ads from catalog feed
Transparent pricing for SMBs
Limitations
Can be expensive at scale
Learning curve for advanced features
Creative tools are basic
Who it's for: Best for e-commerce and B2B companies that want cross-channel retargeting without managing multiple platforms. Ideal for teams that value simplicity over enterprise-level customization.
Criteo built its reputation on dynamic product retargeting for e-commerce. Their Commerce Media Platform reaches over 2 billion shoppers monthly across display, video, and connected TV. The Shopper Graph uses first-party retailer data to identify and retarget shoppers across devices. Dynamic Creative Optimization automatically generates personalized ads from your product feed.
Starting priceCustom
Strengths
Industry-leading dynamic product ads
Massive publisher and retailer network
Cross-device identity resolution
Video and CTV retargeting
Commerce data enrichment
Limitations
Enterprise pricing only
Complex onboarding process
Less suitable for non-commerce
Minimum spend requirements
Who it's for: Perfect for large e-commerce companies and retail brands with significant ad budgets. Best when product catalog retargeting is the primary focus.
Perfect Audience makes retargeting accessible to small businesses and marketers new to display advertising. The interface is refreshingly simple compared to enterprise platforms. Setup takes minutes, and campaigns can run on both web display and Facebook. Conversion tracking and basic reporting cover the essentials without overwhelming users.
Starting price$50/mo
Strengths
Extremely easy to use
Quick 5-minute setup
Transparent pay-as-you-go pricing
Web and Facebook retargeting
No long-term contracts
Limitations
Limited advanced features
No email retargeting
Basic reporting
Fewer optimization options
Who it's for: Ideal for small businesses, startups, and marketers new to retargeting. Best when you want simplicity over advanced capabilities.
SharpSpring Ads (formerly Perfect Audience for agencies) is purpose-built for marketing agencies managing multiple clients. White-label capabilities let agencies rebrand the platform. CRM integration connects retargeting to sales pipelines. Multi-client dashboards provide unified reporting across all accounts.
Starting price$100/mo
Strengths
White-label for agencies
Multi-client management
CRM integration
Resellable solution
Automated reporting
Limitations
Agency-focused pricing
Requires SharpSpring ecosystem for best value
Less suitable for single brands
Who it's for: Built for marketing agencies and consultants offering retargeting as a service. Best when managing multiple client accounts.
RTB House differentiates with proprietary deep learning technology that personalizes retargeting at the individual level. Their algorithms analyze user behavior patterns to predict purchase intent and optimize creative in real-time. The self-learning engine improves continuously without manual intervention.
Starting priceCustom
Strengths
Proprietary deep learning technology
Highly personalized dynamic ads
Self-optimizing campaigns
Strong e-commerce focus
Cross-device reach
Limitations
Enterprise pricing
Less transparency into algorithm
Requires significant traffic volume
Onboarding takes time
Who it's for: Great for mid-to-large e-commerce companies that want cutting-edge AI personalization and have sufficient traffic to benefit from deep learning.
Retargeter offers managed retargeting services for companies that prefer a done-for-you approach. Their team handles campaign setup, optimization, and reporting. Custom audience creation uses first-party data, site behavior, and CRM information. Account managers provide strategic guidance.
Starting price$1,500/mo
Strengths
Full-service management
Expert optimization
Custom audience creation
Dedicated account managers
Strategic guidance included
Limitations
Higher cost for managed service
Less control for hands-on marketers
Minimum budget requirements
Longer feedback loops
Who it's for: Best for companies without in-house display advertising expertise who want retargeting managed by specialists.
Outbrain enables retargeting through native advertising on premium publisher sites. Instead of banner ads, retargeted users see sponsored content recommendations on sites like CNN, ESPN, and Bloomberg. Native ads often have higher engagement than display ads and feel less intrusive.
Starting priceCPC-based
Strengths
Native ad format for higher engagement
Premium publisher network
Content-based retargeting
Less ad fatigue than display
Brand-safe placements
Limitations
Native format only
Requires quality content assets
Higher CPC than display
Learning curve for native strategy
Who it's for: Ideal for content-driven brands and publishers who want to retarget with articles and content rather than product ads.
Taboola operates the largest native advertising network, reaching over 500 million daily active users. Retargeting capabilities let you show sponsored content to previous site visitors across major news and entertainment sites. The platform excels at scale and reach for awareness-stage retargeting.
Starting priceCPC-based
Strengths
Largest native ad network
Massive reach potential
Premium publisher placements
Video native ads
Good for awareness
Limitations
Native format limitations
Lower intent than search retargeting
Quality control varies by publisher
Requires content creation
Who it's for: Best for brands that want massive native advertising reach and have content marketing resources to fuel campaigns.
Fixel takes a different approach by focusing on audience segmentation rather than ad serving. Their AI automatically segments website visitors by engagement level (low, medium, high). These segments sync to any ad platform (Google, Facebook, etc.) so you can bid more aggressively on high-intent visitors.
Starting price$149/mo
Strengths
AI-powered engagement scoring
Platform-agnostic segments
Works with any ad platform
Improves existing campaigns
Simple implementation
Limitations
Not a full retargeting platform
Requires existing ad accounts
Segmentation focus only
Additional cost on top of ads
Who it's for: Great for marketers who want to optimize existing retargeting campaigns with smarter audience segments across platforms.
ReTargeting.biz provides affordable display retargeting for small businesses with limited budgets. The self-serve platform covers the basics: pixel-based retargeting, simple audience creation, and banner ad serving. No frills, but effective for getting started.
Starting price$29/mo
Strengths
Very affordable entry point
Simple self-serve interface
No minimum contracts
Basic retargeting covered
Quick setup
Limitations
Limited features
No dynamic ads
Basic reporting only
Display only
Smaller network
Who it's for: Best for very small businesses and bootstrapped startups who want basic retargeting at the lowest possible cost.
Choose AdRoll if you need Cross-channel retargeting.
Choose Criteo if you need Large e-commerce brand.
Choose Perfect Audience if you need New to retargeting.
Choose SharpSpring Ads if you need Marketing agency.
Choose RTB House if you need AI personalization focus.
Choose Retargeter if you need Prefer managed service.
Choose Outbrain or Taboola if you need Native advertising.
Choose Fixel if you need Improve existing campaigns.
Choose ReTargeting.biz if you need Minimal budget.
Common Questions
The terms are often used interchangeably. Retargeting typically refers to serving ads to previous website visitors. Remarketing sometimes includes email re-engagement campaigns. Most platforms combine both approaches.
With third-party cookies phasing out, platforms are shifting to first-party data, contextual targeting, and privacy-preserving technologies like Google Topics API. First-party data retargeting from logged-in users remains unaffected.
It depends on your sales cycle. E-commerce typically uses 7-30 days. B2B with longer cycles might use 30-90 days. Frequency capping (3-5 ads per day per user) prevents ad fatigue regardless of window length.
Dynamic ads showing specific products viewed perform best for e-commerce. Static ads work well for brand awareness and B2B. Most campaigns benefit from testing both approaches.
