9 Best Social Media Management Tools for Agencies in 2026
We tested 15+ social media management platforms to find the best options for agencies. These tools offer multi-client management, approval workflows, white-label reporting, and the collaboration features agencies need.
Sprout Social is the most comprehensive social media management platform for agencies. It combines publishing, analytics, social listening, and CRM in one platform with excellent client reporting and team collaboration features.
Starting price$249/mo
Strengths
All-in-one platform
Excellent reporting
Social listening included
CRM features
Strong support
Limitations
Higher price point
Per-user pricing adds up
Can be complex
Some features require add-ons
Who it's for: Best for full-service agencies with budgets for premium tools. Ideal when you need everything in one platform.
Hootsuite is the industry leader with robust team collaboration, approval workflows, and the streams interface that agencies love for monitoring multiple clients. Enterprise plans include advanced analytics and ads management.
Starting price$99/mo
Strengths
Industry standard
Team collaboration
Streams monitoring
Ads management
Large ecosystem
Limitations
Interface can feel cluttered
Feature-gated plans
Learning curve
Support varies by tier
Who it's for: Best for established agencies with larger teams needing robust collaboration and monitoring.
Agorapulse offers the most intuitive approval workflow for client content sign-off. The unified inbox makes managing engagement across clients simple, and ROI tracking helps demonstrate value.
Starting price$79/mo
Strengths
Easy approvals
Unified inbox
ROI tracking
Intuitive interface
Good support
Limitations
No social listening
Fewer enterprise features
Limited integrations
Report customization limited
Who it's for: Best for small to mid-sized agencies wanting easy client approvals without complexity.
Sendible provides the best white-label features for agencies wanting branded client portals and reports. Custom branding throughout the platform makes it look like your own agency tool.
Starting price$29/mo
Strengths
Best white-label
Content library
Affordable
Client access portals
Canva integration
Limitations
Interface less modern
Analytics depth limited
No listening
Mobile apps basic
Who it's for: Best for agencies prioritizing white-label branding and affordable multi-client management.
Loomly focuses on content collaboration with idea generation, visual calendar, and approval workflows. The interface guides teams from content ideas to published posts efficiently.
Starting price$32/mo
Strengths
Content ideation
Visual calendar
Approval workflow
Asset library
Intuitive UI
Limitations
No listening
No white-label
Limited analytics
Fewer platforms
Who it's for: Best for content-focused agencies wanting structured ideation and approval processes.
Planable offers the best visual collaboration experience for agencies. See exactly how posts will look on each platform before publishing, with real-time client comments and streamlined approval workflows.
Starting price$11/user
Strengths
Pixel-perfect previews
Real-time collaboration
Easy client approvals
Multi-workspace
Clean interface
Limitations
No social listening
No white-label
Analytics are basic
Per-user pricing adds up
Who it's for: Best for agencies prioritizing visual preview accuracy and streamlined client approval processes.
Publer delivers impressive features at budget-friendly pricing. Workspace management handles multiple clients, bulk scheduling saves time, and AI captions speed up content creation for agencies watching costs.
Starting price$12/mo
Strengths
Excellent value
Bulk scheduling
Workspace management
AI captions
Google Business Profile
Limitations
Less polished interface
No social listening
No white-label
Support can be slow
Who it's for: Best for budget-conscious agencies wanting solid multi-client management without premium pricing.
We tested each platform for agency-specific features including multi-client management and approval workflows.
Agency Features (30%) — Multi-client, approvals, and white-label capabilities.
Publishing Power (25%) — Scheduling, content library, and platform support.
Reporting (20%) — Client-ready reports and analytics depth.
Usability (15%) — Learning curve and daily workflow efficiency.
Value (10%) — Features relative to cost for agencies.
How to Choose
Choose Sprout Social if you need all-in-one premium platform.
Choose Hootsuite if you need large teams with collaboration needs.
Choose Agorapulse if you need easy client approvals.
Choose Sendible if you need white-label branding priority.
Choose SocialBee if you need affordable scheduling.
Choose Planable if you need visual client collaboration.
Choose Publer if you need budget-friendly multi-client.
Common Questions
Sprout Social and Hootsuite scale best for many clients. Agorapulse and Sendible also handle multiple clients well at lower price points.
Social listening adds value for PR and brand monitoring clients. Sprout Social and Hootsuite include it. Most agencies start without and add later.
Approval workflows let clients review and approve content before publishing. This prevents mistakes, reduces revision cycles, and documents sign-off for accountability.
