6 Best Intent Data Providers for Buyer Signals in 2026
We tested 12+ intent data platforms to find the best for identifying in-market buyers. These tools track online behavior across the web to reveal which companies are actively researching solutions like yours, so you can reach them before competitors do.
Bombora pioneered the B2B intent data cooperative model, aggregating consent-based signals from thousands of B2B publisher sites. Their Company Surge data identifies which businesses are researching specific topics with unusual intensity compared to their baseline behavior, indicating active buying cycles.
Starting priceCustom
Strengths
Largest data cooperative
Topic-level intent
Consent-based collection
Wide CRM integrations
Historical trending
Limitations
Custom pricing only
No contact data
Requires partner for full value
Learning curve
Who it's for: Best for enterprise sales teams who need reliable topic-level intent data integrated into existing tech stack and ABM programs.
ZoomInfo Intent combines Bombora-powered topic intent with their massive contact database. When an account shows buying signals, you immediately get the right contacts to reach out to. Workflow automation triggers actions in your CRM when intent scores spike.
Starting price$15K+/yr
Strengths
Intent + contacts combined
Real-time alerts
Workflow automation
Scoops feature
Strong integrations
Limitations
Premium pricing
Bundled with platform
Data accuracy varies
Contract commitments
Who it's for: Best for sales teams already using or considering ZoomInfo who want intent data that connects directly to actionable contacts.
6sense uses AI to predict where accounts are in their buying journey based on intent signals from multiple sources. Their platform identifies anonymous website visitors at the account level and recommends next-best actions for sales and marketing teams.
Starting priceCustom
Strengths
AI predictions
Anonymous visitor ID
Buying stage insights
Multi-channel orchestration
Full ABM platform
Limitations
Enterprise pricing
Complex implementation
Requires dedicated admin
Long ramp-up
Who it's for: Best for enterprise B2B companies running sophisticated ABM programs who want AI-driven insights and orchestration capabilities.
Demandbase combines account intelligence with intent data in a full ABM platform. Their advertising capabilities let you target accounts showing intent across display and LinkedIn. Account identification reveals which companies visit your site.
Starting priceCustom
Strengths
Full ABM platform
Intent-driven advertising
Account identification
Journey analytics
Strong integrations
Limitations
Enterprise only
Complex platform
Advertising spend required
Long sales cycle
Who it's for: Best for enterprise teams who want intent data as part of a complete ABM platform with advertising capabilities included.
TrustRadius provides downstream intent from their review site, capturing signals when buyers research categories, compare products, and read reviews. This high-intent data shows companies actively evaluating solutions with clear purchase timelines.
Starting priceCustom
Strengths
High-intent signals
Category research data
Comparison activity
Clear buying stage
Review site authority
Limitations
Limited to TrustRadius data
Smaller coverage
Software focus only
Requires listing
Who it's for: Best for software vendors who want high-intent signals from buyers actively researching and comparing solutions on review sites.
G2 Buyer Intent captures signals from the largest software review site. See which companies view your profile, research your category, or compare you to competitors. These downstream signals indicate buyers deep in the evaluation process.
Starting priceCustom
Strengths
Largest review site
Profile view tracking
Competitor comparisons
Category signals
CRM integrations
Limitations
Software only
Requires G2 presence
Limited to G2 data
Pricing varies
Who it's for: Best for software companies already on G2 who want to identify and prioritize accounts actively researching their category.
We tested each platform for signal accuracy, coverage, and actionability.
Signal Accuracy (30%) — How well intent signals predict actual buying behavior.
Data Coverage (25%) — Breadth of companies and topics tracked.
Actionability (20%) — Ease of acting on signals with workflows and integrations.
Integration Quality (15%) — CRM and marketing automation connections.
Pricing Value (10%) — Cost relative to signal volume and accuracy.
How to Choose
Choose Bombora if you need best overall coverage.
Choose ZoomInfo Intent if you need intent plus contacts.
Choose 6sense if you need AI-powered predictions.
Choose Demandbase if you need full ABM platform.
Choose TrustRadius or G2 if you need high-intent review signals.
Common Questions
Intent data tracks online behavior to identify companies actively researching specific topics or solutions. When a company shows unusual content consumption around topics you solve, they're likely in-market. This helps sales prioritize accounts that are already interested.
Accuracy varies by provider and use case. The best providers claim 70-80% accuracy in predicting active buying cycles. Downstream intent from review sites tends to be more accurate but with smaller coverage. Always combine intent with other signals.
Intent data enhances lead scoring but doesn't replace it. Combine intent signals with firmographic fit, engagement data, and first-party signals for a complete picture. Intent shows when accounts are in-market, but fit determines if they're right for you.
