7 Best Website Visitor Identification Tools in 2026
We tested 15+ visitor identification platforms to find the best for revealing anonymous website traffic. These tools unmask the companies visiting your site, showing which pages they view and how engaged they are, so sales can reach out while interest is hot.
Leadfeeder identifies companies visiting your website by matching IP addresses to their database of business locations. You see which companies visited, what pages they viewed, and how engaged they were. The contact finder pulls decision-makers at identified accounts.
Starting priceFree
Strengths
High match rates
Contact finder included
Strong CRM integrations
Lead scoring
Free tier available
Limitations
Company-level only
ISP traffic excluded
Credit-based contacts
US-centric data
Who it's for: Best for B2B sales teams who want reliable company identification with built-in contact finding and CRM integration.
Clearbit Reveal provides real-time company identification with rich firmographic data. When someone visits your site, you instantly know their company, size, industry, and tech stack. The API enables dynamic personalization and routing.
Starting priceCustom
Strengths
Real-time identification
Rich company data
Powerful API
Segment integration
Personalization use cases
Limitations
Custom pricing
No contact data
Technical setup required
API-focused
Who it's for: Best for marketing and product teams who want real-time identification to power personalization and targeting experiences.
RB2B goes beyond company identification to reveal individual visitors. Using identity resolution technology, they match anonymous traffic to specific people, providing LinkedIn profiles and business emails. Get Slack alerts when high-value visitors hit your site.
Starting priceFree
Strengths
Individual identification
LinkedIn profiles
Email capture
Slack alerts
Free tier
Limitations
US traffic mainly
Privacy considerations
Lower match rates
Newer platform
Who it's for: Best for sales teams who want to identify and reach individual visitors rather than just companies for outbound prospecting.
Visitor Queue offers affordable website visitor identification with a simple interface. See which companies visit your site, track their page views, and get email alerts for hot leads. Basic lead scoring helps prioritize follow-ups.
Starting price$39/mo
Strengths
Affordable pricing
Simple setup
Email alerts
Basic scoring
Contact lookup
Limitations
Smaller database
Limited features
Basic integrations
No API
Who it's for: Best for small businesses and startups who want basic visitor identification without enterprise pricing or complexity.
Lead Forensics provides enterprise-grade visitor identification with one of the largest proprietary IP databases. Global coverage identifies companies worldwide. CRM integration pushes leads directly to sales reps with full page view history.
Starting priceCustom
Strengths
Large IP database
Global coverage
Enterprise features
Strong support
Deep integrations
Limitations
Premium pricing
Long contracts
Heavy sales process
Complex interface
Who it's for: Best for enterprise companies with global traffic who need extensive coverage and dedicated support for their identification needs.
Albacross specializes in European company identification with GDPR compliance built into the platform. Strong coverage of EU businesses makes it ideal for European sales teams. Intent data add-on shows which identified accounts are actively researching.
Starting price$79/mo
Strengths
EU coverage
GDPR compliant
Intent data
Account-based focus
Good integrations
Limitations
Weaker US coverage
Smaller database
Limited contacts
Newer platform
Who it's for: Best for European B2B companies who need strong EU coverage with GDPR compliance for visitor identification programs.
Factors.ai combines website visitor identification with marketing attribution analytics. See which companies visit your site and understand the full journey that brought them there. Account-level insights show engagement across all touchpoints.
Starting priceCustom
Strengths
Attribution + identification
Journey analytics
Account insights
Multi-touch view
Marketing focus
Limitations
Custom pricing
Complex setup
Marketing-centric
Learning curve
Who it's for: Best for marketing teams who want visitor identification alongside attribution analytics to understand the full customer journey.
We tested each platform for identification accuracy, coverage, and usability.
Identification Accuracy (30%) — Percentage of visitors successfully identified.
Company Coverage (25%) — Breadth of IP database and match rates.
Contact Quality (20%) — Accuracy and depth of associated contact data.
CRM Integration (15%) — Depth of CRM sync and workflow capabilities.
Pricing Value (10%) — Cost per identified visitor.
How to Choose
Choose Leadfeeder if you need best all-around option.
Choose Clearbit Reveal if you need real-time personalization.
Choose RB2B if you need identify individuals.
Choose Visitor Queue if you need tight budget.
Choose Albacross if you need European traffic.
Common Questions
These tools match IP addresses to company databases. When someone visits from a corporate network, the tool looks up which company owns that IP. Most identify 10-30% of B2B traffic. ISP and VPN traffic can't be matched.
Company-level identification using IP lookup is generally legal and GDPR compliant since no personal data is collected. Person-level identification varies by jurisdiction and typically requires more careful compliance consideration.
Typical match rates are 10-30% for B2B websites. Enterprise tools with larger databases may achieve higher rates. Traffic from home offices, VPNs, or mobile devices usually can't be identified.
