10 Best Territory Mapping Tools for Sales Planning in 2026
Poorly designed territories create coverage gaps and overworked reps. Territory mapping tools visualize accounts geographically, balance workloads, and optimize coverage. We tested 12+ platforms to find the best for sales operations teams managing field and inside sales territories.
Salesforce Maps (formerly MapAnything) is the native mapping and territory solution for Salesforce. Accounts, leads, and opportunities plot automatically on maps. Territory planning tools help balance workloads. Route optimization plans efficient visit schedules. Live tracking shows where reps are in the field.
Starting price$75/user/mo
Strengths
Native Salesforce integration
Complete territory planning
Route optimization
Live rep tracking
Mobile app for field sales
Limitations
Premium pricing
Salesforce only
Complex for simple needs
Who it's for: Best for Salesforce customers with field sales teams who need integrated mapping and territory management.
Geopointe provides powerful Salesforce mapping at a lower price point than Salesforce Maps. Territory builder creates and balances territories visually. Route planning optimizes daily visit schedules. The platform is built specifically for Salesforce with deep integration.
Starting price$59/user/mo
Strengths
Strong Salesforce integration
Lower cost than SF Maps
Good territory builder
Route planning
Shape-based territories
Limitations
Salesforce only
Less route optimization depth
Some features need higher tiers
Who it's for: Best for Salesforce customers who want mapping capabilities without Salesforce Maps pricing.
Badger Maps is designed for individual field sales reps, not just sales ops. The mobile app makes it easy to visualize accounts and plan routes. Integration with multiple CRMs keeps data in sync. It's the most user-friendly option for reps who need daily mapping help.
Starting price$49/user/mo
Strengths
Best mobile experience
Easy for individual reps
Multiple CRM integrations
Route planning
Simple learning curve
Limitations
Less territory planning depth
Limited enterprise features
Basic analytics
Who it's for: Best for individual field sales reps who need simple mobile mapping and route planning.
Maptive provides standalone territory mapping without requiring a CRM. Upload spreadsheet data and create territories visually. The platform is good for annual planning or ad-hoc analysis. Heat maps and demographic data help understand market potential.
Starting price$110/mo
Strengths
No CRM required
Simple data upload
Territory creation
Heat maps
Demographic data
Limitations
Manual data sync
No mobile app
No route optimization
Less integration
Who it's for: Best for sales ops teams that need standalone territory planning and visualization.
MapBusinessOnline focuses on territory planning with deep demographic analysis. Create territories from zip codes, counties, or custom shapes. Built-in demographics help assess market potential. The platform is designed for strategic territory design.
Starting price$500/year
Strengths
Deep demographic data
Flexible territory creation
Market analysis tools
Route optimization
Good value
Limitations
Desktop focused
Limited CRM integration
Dated interface
Who it's for: Best for sales ops teams focused on strategic territory design with demographic analysis.
eSpatial provides enterprise-grade territory optimization with Salesforce integration. AI-powered territory balancing ensures equitable workloads. What-if scenarios model territory changes before implementation. The platform is built for sales operations at scale.
Starting priceCustom
Strengths
Enterprise territory optimization
AI-powered balancing
Salesforce integration
What-if scenarios
Advanced analytics
Limitations
Enterprise pricing
Complex for small teams
Longer implementation
Who it's for: Best for enterprise sales operations teams managing complex territory structures.
Spotio is purpose-built for door-to-door and field sales teams. The platform combines territory mapping with lead management. Reps can capture leads in the field and track their territory coverage. It's ideal for industries with high-volume field prospecting.
Starting price$39/user/mo
Strengths
Built for D2D sales
Lead capture in field
Territory tracking
Activity logging
Good mobile app
Limitations
Focused on D2D use case
Less strategic planning
Basic analytics
Who it's for: Best for door-to-door sales teams that need territory mapping with lead management.
Alignmix specializes in territory alignment and balancing. The platform imports account data and helps create balanced territories. What-if analysis models the impact of territory changes. It's designed for annual territory planning processes.
Starting price$1,495/year
Strengths
Territory balancing focus
What-if scenarios
Workload analysis
Annual planning
Reasonable pricing
Limitations
Limited daily use case
Manual data import
No mobile app
No routing
Who it's for: Best for sales ops teams focused on annual territory alignment and balancing.
Map My Customers provides simple mapping with a lightweight built-in CRM. Field teams can manage territories and accounts without complex enterprise tools. The platform strikes a balance between simplicity and capability.
Starting price$40/user/mo
Strengths
Simple and intuitive
Built-in lightweight CRM
Good mobile app
Route planning
Affordable
Limitations
Basic territory planning
Less enterprise depth
Limited analytics
Who it's for: Best for small field sales teams that want simple mapping without enterprise complexity.
Vainu combines company data with territory mapping, particularly strong in European markets. The platform helps identify and map target accounts. Territory views show market coverage and opportunities. It's best for European-focused sales teams.
Starting priceCustom
Strengths
Strong European data
Company data included
Market mapping
CRM integrations
Prospecting data
Limitations
Weaker outside Europe
No route optimization
No mobile app
Focused on data+mapping
Who it's for: Best for European sales teams that want territory mapping combined with company data.
We tested each platform with real territory planning scenarios:
Territory Design (30%) — Ease of creating, modifying, and balancing sales territories.
CRM Integration (25%) — Depth of integration with Salesforce, HubSpot, and other CRMs.
Mobile Experience (20%) — Quality of mobile apps for field sales reps.
Route Optimization (15%) — Ability to optimize driving routes and visit schedules.
Value for Money (10%) — Features delivered relative to pricing.
How to Choose
Choose Salesforce Maps or Geopointe if you need Salesforce customer.
Choose Badger Maps if you need Individual field reps.
Choose Maptive if you need No CRM yet.
Choose MapBusinessOnline if you need Strategic planning.
Choose eSpatial if you need Enterprise optimization.
Choose Spotio if you need Door-to-door sales.
Choose Alignmix if you need Annual realignment.
Choose Map My Customers if you need Small field team.
Choose Vainu if you need European markets.
Common Questions
Balance territories on multiple dimensions: revenue potential, number of accounts, geographic density, and travel time. Perfect balance is rarely possible. Prioritize the metrics most important to your business, typically revenue potential.
Most companies realign annually. Mid-year changes are disruptive to rep relationships and compensation. Exception: significant market changes, acquisitions, or rep turnover may require off-cycle adjustments.
Inside sales territories often don't need mapping (geographic proximity matters less for phone/video). Field sales benefit significantly from mapping. Many companies use different tools for each team.
Define clear rules: by account size, industry vertical, or product line. Use CRM territory assignment rules to automate. Regular territory reviews help identify and resolve conflicts.
