AI is transforming marketing from content creation to customer insights. The right tools generate copy, optimize campaigns, and personalize at scale. We tested 20+ AI marketing tools to find which deliver real productivity gains versus hype.
| Tool | Starting Price | AI Focus | Free Tier | Enterprise | Our Rating |
|---|---|---|---|---|---|
| Jasper | $39/mo | Content | Trial | Yes | 9.2/10 |
| Copy.ai | Free/$49 | Copy | Yes | Yes | 9.0/10 |
| Surfer SEO | $89/mo | SEO Content | Trial | Yes | 9.1/10 |
| Persado | Enterprise | Language | No | Yes | 8.8/10 |
| Phrasee | Custom | No | Yes | 8.7/10 | |
| Albert | Custom | Ads | No | Yes | 8.5/10 |
| Seventh Sense | $80/mo | Timing | Trial | Yes | 8.6/10 |
| MarketMuse | Free/$149 | Strategy | Yes | Yes | 8.7/10 |
| Drift AI | Custom | Chat | Limited | Yes | 8.4/10 |
Jasper is built for marketing teams. Train on your brand voice, use marketing-specific templates, and create campaigns at scale. The most marketing-focused AI writing tool.
Copy.ai excels at short-form copy with a generous free tier. Ad copy, social posts, and email subject lines. The workflow feature chains multiple outputs together.
Surfer combines SEO optimization with AI writing. Get content scores, keyword recommendations, and AI assistance for ranking content. The best of SEO + AI.
Persado uses AI to optimize marketing language at enterprise scale. Proven to improve conversion rates through language optimization. Enterprise pricing but serious results.
Phrasee specializes in email subject lines and push notifications. AI generates and tests language that matches your brand. Proven open rate improvements.
Albert autonomously manages digital advertising across channels. AI handles targeting, bidding, and creative optimization. Set goals and let AI optimize.
Seventh Sense optimizes email send times at the individual level. AI learns when each contact is most likely to engage. Works with HubSpot and Marketo.
MarketMuse uses AI for content strategy and planning. Topic modeling, competitive analysis, and content briefs. Strategic AI for content teams.
Drift's AI chatbots qualify leads and book meetings automatically. Natural conversations, intelligent routing, and 24/7 availability.
We tested AI tools on real marketing output and efficiency gains.
For first drafts and ideation, yes. Most AI content needs human editing for brand voice and accuracy. Expect 2-3x productivity improvement, not full automation.
Jasper is more comprehensive with brand voice and team features but costs more. Copy.ai has a better free tier and excels at short-form. Try both.
Copy.ai has the best free tier. MarketMuse has a useful free plan for content strategy. ChatGPT is also useful for general marketing tasks.
