SaaS marketing is different - you need to drive trials, convert to paid, and reduce churn. The right tools understand product-led growth, track the full funnel, and integrate with your product. We built this stack from tools used by successful SaaS companies.
| Tool | Starting Price | Category | PLG Friendly | Free Tier | Our Rating |
|---|---|---|---|---|---|
| HubSpot | Free/$45 | All-in-one | Yes | Yes | 9.4/10 |
| Segment | Free/$120 | Data | Yes | Yes | 9.3/10 |
| Intercom | $74/mo | Messaging | Yes | Trial | 9.2/10 |
| Amplitude | Free/custom | Analytics | Yes | Yes | 9.1/10 |
| Customer.io | $100/mo | Yes | Trial | 9.0/10 | |
| Clearbit | Custom | Data | Yes | Limited | 8.9/10 |
| Drift | $2,500/mo | Chat | No | Limited | 8.7/10 |
| Mixpanel | Free/$25 | Analytics | Yes | Yes | 8.9/10 |
| Userpilot | $249/mo | Adoption | Yes | Trial | 8.6/10 |
| Mutiny | Custom | Personalization | No | No | 8.5/10 |
| Reforge | $1,995/yr | Education | N/A | No | 9.0/10 |
HubSpot provides the most complete platform for SaaS marketing. CRM, email, landing pages, blog, and analytics in one place. The free tier lets you start without budget. Scales well as you grow.
Segment is the customer data platform that powers your stack. Collect data once, send everywhere. Identity resolution, data governance, and hundreds of integrations. Foundation for data-driven SaaS.
Intercom bridges marketing and product with in-app messaging. Product tours, targeted messages, and support in one. Great for onboarding and engagement.
Amplitude is the product analytics leader. Track feature adoption, build cohorts, and understand the user journey. Essential for product-led growth.
Customer.io excels at event-driven email and messaging. Trigger campaigns based on product behavior. Flexible workflows for onboarding, engagement, and retention.
Clearbit enriches your data and reveals buyer intent. Short signup forms with enrichment, identify anonymous visitors, and target based on firmographics.
Drift brings conversational marketing to your website. Chatbots qualify leads, book meetings instantly, and target accounts. Best for sales-led B2B SaaS.
Mixpanel provides user behavior analytics with great funnel and retention analysis. Easier to use than Amplitude, generous free tier. Good for product analytics basics.
Userpilot enables product adoption without code. Build onboarding flows, feature announcements, and NPS surveys directly in your app.
Mutiny personalizes your website for different accounts and segments without code. Show different content to different visitors. ABM for your website.
Reforge isn't a tool - it's growth education. Programs taught by practitioners from Airbnb, Pinterest, and Uber. The frameworks and community accelerate learning.
We evaluated tools specifically for SaaS marketing needs.
HubSpot (free) + Amplitude (free) + Customer.io or Intercom. Complete acquisition, analytics, and engagement for under $200/month starting.
Amplitude is more powerful with better cohort analysis. Mixpanel is easier to use with a better free tier. Both work - Amplitude for larger teams, Mixpanel for simplicity.
When you have 5+ tools and data consistency becomes painful. Usually Series A or when you have dedicated data/growth resources.
