Salesforce CPQ (formerly Steelbrick) is the most powerful CPQ for Salesforce users. The platform handles complex product configuration, pricing rules, bundles, and approval workflows natively within Salesforce. Required for enterprises with sophisticated pricing needs.
Starting price$75/user/mo
Strengths
Native Salesforce integration
Extremely powerful rules engine
Handles complex pricing
Enterprise-grade
Limitations
Requires Salesforce
Complex implementation
Expensive
Who it's for: Essential for Salesforce users with complex products, pricing tiers, bundles, or approval requirements.
PandaDoc adds CPQ capabilities to its document platform, making it easy to create quotes with product catalogs, pricing tables, and calculations. Much easier to implement than enterprise CPQ while still handling common quoting needs.
Starting price$49/user/mo
Strengths
Easy to set up
Documents + CPQ combined
Good CRM integrations
Affordable
Limitations
Less powerful than Salesforce CPQ
Limited for complex scenarios
Who it's for: Best for SMB sales teams who need quoting without enterprise CPQ complexity.
DealHub offers a complete revenue platform with guided selling, CPQ, contract management, and subscription billing. The guided selling playbooks help reps configure the right solutions for each customer. Strong for complex B2B sales.
Starting priceCustom
Strengths
Excellent guided selling
Sales playbooks
Full revenue platform
Good UX for reps
Limitations
Custom pricing only
Complex for simple needs
Who it's for: Ideal for B2B sales teams with complex solutions who need guided selling alongside CPQ.
Conga CPQ combines configuration, pricing, and document generation in a Salesforce-native platform. The strength is connecting CPQ to contracts and agreements. Good for organizations needing quote-to-contract automation.
Starting priceCustom
Strengths
Strong document automation
Quote-to-contract flow
Salesforce native
CLM included
Limitations
Salesforce required
Enterprise pricing
Who it's for: Great for Salesforce users who need CPQ with strong document generation and contract management.
Proposify focuses on creating beautiful, branded proposals with pricing tables and e-signatures. While not as powerful for complex configuration, it excels at creating visually stunning quotes that win deals.
Starting price$49/user/mo
Strengths
Beautiful proposal design
Great templates
Affordable
Easy to use
Limitations
Limited configuration rules
Not for complex pricing
Who it's for: Perfect for sales teams who prioritize proposal design over complex product configuration.
Vendavo specializes in B2B price optimization using AI and analytics. Beyond quoting, the platform helps set optimal prices based on customer segments, competition, and willingness to pay. Enterprise solution for pricing strategy.
Starting priceCustom
Strengths
AI-powered pricing
Price optimization
B2B pricing analytics
Margin improvement
Limitations
Enterprise focus
Complex implementation
Who it's for: Best for large B2B enterprises needing AI-powered price optimization alongside CPQ.
ConnectWise CPQ is built specifically for IT service providers and MSPs. The platform handles hardware, software, and services quoting with distributor integrations for real-time pricing and availability.
Starting priceCustom
Strengths
Built for IT/MSP
Distributor integrations
Hardware + services
ConnectWise ecosystem
Limitations
IT/MSP specific
Requires ConnectWise
Who it's for: Essential for MSPs and IT service providers who need industry-specific quoting capabilities.
Our team tested each CPQ platform with complex pricing scenarios. Here's what we measured:
Configuration Power (25%) — Product configuration, bundles, and rules.
Pricing Flexibility (25%) — Dynamic pricing, discounts, and approval workflows.
Ease of Use (20%) — Rep experience and learning curve.
CRM Integration (15%) — Salesforce, HubSpot, and other CRM connections.
Value for Money (15%) — Pricing relative to complexity handled.
How to Choose
Choose Salesforce CPQ if you need Salesforce users.
Choose PandaDoc CPQ if you need Easy to implement.
Choose DealHub if you need Guided selling needed.
Choose Proposify if you need Beautiful proposals.
Choose ConnectWise CPQ if you need IT/MSP business.
Common Questions
CPQ (Configure, Price, Quote) software helps sales teams configure products, apply correct pricing, and generate quotes. It eliminates manual quoting errors and speeds up the sales process.
You need CPQ when you have complex products with options, bundle pricing, approval workflows, or pricing rules that vary by customer. Simple quoting works for straightforward price lists.
No, but Salesforce CPQ requires Salesforce. DealHub, PandaDoc, and Proposify work with multiple CRMs including HubSpot and Pipedrive.
Simple tools like PandaDoc can be set up in days. Enterprise CPQ like Salesforce CPQ typically takes 2-6 months depending on complexity.
