Best CRM for Real Estate Agents and Brokers in 2026
We tested 15+ CRMs built for real estate professionals. These platforms handle property tracking, lead routing, transaction management, and the unique workflows that general-purpose CRMs miss.
Follow Up Boss is the industry standard for real estate lead management. Its smart lead routing distributes leads to agents based on rules, round-robin, or performance. Deep integrations with every major lead source make it the hub for serious teams.
Starting price$69/user/mo
Strengths
Best-in-class lead routing
Every lead source integration
Smart lists and action plans
Excellent mobile app
Team accountability features
Limitations
Higher price point
No built-in IDX website
Transaction management limited
Learning curve for full features
Who it's for: Best for teams and brokerages serious about lead conversion and accountability.
LionDesk offers powerful automation at an accessible price point. The standout feature is video texting - send personalized video messages directly to leads. The AI assistant can handle initial lead response automatically.
Starting price$25/mo
Strengths
Video texting included
AI lead assistant
Very affordable
Good automation
Easy to learn
Limitations
Interface dated
Limited team features
Reporting basic
Some integrations spotty
Who it's for: Best for solo agents and small teams wanting automation without the enterprise price.
kvCORE is a complete real estate platform combining IDX website, CRM, and marketing automation. Built for brokerages and large teams, it handles everything from lead capture to closing in one system.
Starting price$499/mo
Strengths
Complete platform
Built-in IDX website
Behavioral automation
Enterprise scalable
White-label options
Limitations
Expensive for small teams
Complex setup
Steep learning curve
Long-term contracts
Who it's for: Best for brokerages and large teams wanting an all-in-one solution.
Real Geeks focuses on lead generation with high-converting IDX websites and built-in PPC management. The CRM is straightforward and effective for agents who want leads flowing in.
Starting price$299/mo
Strengths
High-converting IDX sites
PPC ad management
Facebook lead gen
Simple CRM
Good mobile app
Limitations
Less CRM depth
Limited customization
No transaction management
Basic reporting
Who it's for: Best for agents focused on online lead generation over CRM sophistication.
Wise Agent excels at transaction management with detailed tracking from contract to close. Commission calculators, task checklists, and document storage keep deals organized.
Starting price$32/mo
Strengths
Excellent transaction tracking
Commission calculator
Very affordable
Good support
24/7 live chat
Limitations
Dated interface
Limited marketing tools
Basic lead routing
Mobile app needs work
Who it's for: Best for transaction-focused agents who prioritize deal management over marketing.
Propertybase brings Salesforce power to real estate. Built on the Salesforce platform, it offers enterprise customization and reporting that other real estate CRMs cant match.
Starting price$79/user/mo
Strengths
Salesforce platform
Deep customization
Enterprise reporting
MLS integration
Marketing automation
Limitations
Expensive
Complex setup
Salesforce learning curve
Overkill for small teams
Who it's for: Best for brokerages wanting enterprise CRM capabilities built for real estate.
Realvolve visual workflow builder lets you automate complex real estate processes. Create detailed workflows for listings, buyers, and transactions that run automatically.
Starting price$49/mo
Strengths
Visual workflow builder
Template library
Relationship-focused
Good automation
Reasonable pricing
Limitations
Steeper learning curve
Less lead gen focus
Limited integrations
Mobile app basic
Who it's for: Best for process-oriented agents who want to automate repeatable workflows.
We tested each CRM specifically for real estate workflows and industry-specific needs.
Real Estate Features (30%) — Property tracking, MLS integration, and transaction management.
Lead Management (25%) — Lead routing, follow-up automation, and source tracking.
Integration Ecosystem (20%) — Connections with IDX, Zillow, and real estate tools.
Pricing (15%) — Value for solo agents vs teams and brokerages.
Ease of Use (10%) — Learning curve and mobile app quality.
How to Choose
Choose Follow Up Boss if you need team lead management.
Choose LionDesk if you need affordable automation.
Choose kvCORE if you need all-in-one platform.
Choose Real Geeks if you need lead generation focus.
Choose Wise Agent if you need transaction management.
Common Questions
For most agents, yes. Real estate CRMs include property tracking, MLS integration, transaction management, and lead source integrations that general CRMs lack. The workflow differences make purpose-built tools significantly more efficient.
General CRMs can work but require significant customization. HubSpot lacks property tracking natively. Salesforce works well through Propertybase but at enterprise cost. For most agents, a real estate CRM is faster to deploy and use.
Critical if you have an IDX website or work with online leads. IDX integration captures lead behavior (saved searches, viewed properties) which helps you understand buyer intent and follow up effectively.
